Rescue goes both ways.
Stray Label was born from five rescue dogs and one simple belief: rescue is never a one-way story. We may give them safety, food, and a home, but they give us loyalty, comfort, protection, purpose, and a kind of love that changes everything.
The story does not end at rescue.
Rescue is where the real story begins: the first safe sleep, the first trusted hand, the first tail wag, and the first time a dog realizes they are home.
Five dogs. Five stories. One pack.
Each of our dogs came with a past, but Stray Label is not built around where their stories started. It is built around who they became.
Chica, Nalani, Keola, Puma, and Olina each brought something different into the pack: sass, comfort, intelligence, protection, loyalty, humor, and heart.
Their personalities became the foundation for our five product lines.
Mission
Stray Label creates unique clothing and supplies for dogs and humans, inspired by rescue stories and built for the packs we choose. Rooted in honesty, quality, and transparency, we celebrate the personalities that make every rescue unforgettable while donating 10% of every sale to help more animals find safety, love, and a second chance.
Vision
To build a brand where every dog and every person can find their pack, wear their story, and help create a future where more rescue animals are seen, supported, and given the life they deserve.
Honest. Loyal. Built with purpose.
Honesty
Clear products, clear purpose, and no empty rescue marketing.
Quality
Made for real life: walks, naps, road trips, muddy paws, daily wear, and pack chaos.
Transparency
We keep the 10% giveback simple and visible.